One of the most common frustrations that I hear from my executive coaching clients often centers around the need for change and to remain a high performance organization even when to outsiders (and some insiders) there is a sense that the organization is doing very well. Jim Collins in his book Good to Great stated that the enemy of great is good and the experience of my clients reflects precisely that.

Often we focus in on the ability of the leader and the leadership team to create a sense of urgency to support and drive the change. This is easy to create when the organization is losing money and market share in a very public way. But how do you create it in a profitable and stable organization. Waiting for the crisis to become more evident is not always a good plan (ask music stores about iTunes or Blockbuster about NetFlix). The key comes down to creating a meaningful sense of urgency within the organization.

Weighing in on this issue is respected Business thought lead John Kotter in his recent book “A Sense of Urgency“. To assist his readers, Kotter discusses three distinct states: complacency, false urgency and true urgency.

Complacency is the known quantity that we all have bumped up against and have to deal with in our own way as it blocks, both actively and passively, action designed to move the organization and the culture forward.

False Urgency is often the unrecognized issue. Because the people involved often are very active it is frequently mistaken for true urgency. These characteristics lead to high levels of activity with little productivity attached to it . . . where people tend to be reactive and defensive rather than proactive and curious, and lack clear direction or planning in their actions. This leaves them feeling overworked and frustrated which is not conducive to achievement and positive change that is being sought.

True Urgency is that rare state where people are fully engaged with a deep personal connection to the issue. It is easy to engage the mind with a well presented and factual business case. To create the deep personal connection you need to engage the heart of the person. This is best accomplished through the use of a story or example which creates a personal attachment to goals. It also creates a strong personal motivation that ties the individual to achievement of goals. It is stories that enroll the person in the desired goals and compels them to action.

Kotter provides a number of tools that can be used to help make this transition and to identify times when complacency and false urgency exist. The bottom line, you as a leader need to act with true urgency each and every day!

Bringing all this back to our executive coaching clients,means that they need to be self aware and curious about their own role. It can be easy to personally feel that once a particular task is done that the foot can be lifted from the gas pedal for a bit and a deep breath is in order. This is often observed as rationale for feeling that the worst is over and that one’s guard can be let down. Are you guilty of the same thing in your position or in managing your career? What messages are you sending to the organization that may be undermined by your behavior? How are you shortchanging yourself and your organization if you don’t act with a sense of true urgency each and every day?

This is where the executive coaching relationship can have its maximum impact and value for each of our clients. The ability of our executive coaching to support you to hold you, the client, accountable for creating true urgency. The ability and to enhance your self-awareness as leader in ways that avoid self-subvertion, but rather to be  in  true service of moving your and your organization’s agenda powefully forward.

For many of our executive clients the biggest learning has come from identifying the blocks that they create for themselves and as a result creating strategies for overcoming them . . . establishing true urgency in their lives. Once these blocks are removed you,  the client,can quickly begin reaping the competitive advantage, both personally and corporately. This comes from living and acting with a sense of true urgency!

I have just one question to leave with you, “What would you be able to create in your personal and professional life by coming from a place of true urgency in all you do each and every day?

There are three kinds of executives – those that make things happen, those who watch others make things happen, and those who really don’t know what the hell is really going on! That’s what was recently shared with my executive coaching client, Beau, who is currently “between jobs” as the saying goes. “So what is it you really want?” I asked him.

“Bottom line, I want to thoroughly enjoy whatever it is that I decide to take on. I want a strong sense of fulfillment . . . truly feel that I’m being instrumental in advancing the success of the next organization and the people I lead. I want it to be extremely rewarding both personally and professionally. So how do I make that happen?” asked Beau.

“Well where do you think you should start” I asked. “I’m thinking I’ve got to begin reviewing my life and professional strategy first?” Beau quickly inquired.

“Absolutely. So let’s brainstorm some ideas that will be in service of your building a solid career transition strategy. Once you’ve got clarity around this, it will simplybe  a matter of your  making it happen and regularly updating it. I appreciate this is certainly easier said than done. But, then that’s why you’ve engaged me as your executive career transition coach for . . . partnering and being in service of your holding yourself accountable for making it happen, and quickly.” I retorted.

The net result of my conversation with Beau was the development of what he referred to as his Career Positioning Strategy. It essentially included some of the following key components.

• Career Objective – when he wanted to have his marketing approach organized; target date for securing his preferred position, etc.
• The Position - nature of the next role, organization level, preferred organization situation, breadth of responsibilities, etc.
• The Organization – its size, growth mode, industry, reputation, etc.
• The Leader –  his/her perspective, style, level of autonomy offered, valuing of Beau’s knowledge/skills/abilities, etc.
•  The Culture – internal/external orientation, customer philosophy, industry respect, centralized/decentralized decision making, mechanistic/organic structure, customer orientation, fit, etc.
• Geography – local/regional/domestic/global/etc. preferences
• Compensation – preferred base/benefits/incentives/deferred income, etc.
• Professional Strengths – Beau’s unique industry experience, global culture experience, experience in special situations, languages, etc. “ Potential Obstacles?Beau’s geographic limitations, competition, etc.
• Other Alternatives – different size organizations, other types of organizational situations, consulting, teaching, entrepreneurial opportunities, etc.
• Next Steps – immediate tactics to consider, reason for leaving statement, personal commercial, marketing tools required, research, strategic networking, etc.

Through our coaching relationship he thoughtfully and planfully fleshed his thinking, feelings and wants around the foregoing as well as a number of other critically related areas. Beau was able to put a solid “game plan” together . . . his career transition strategy . . . and begin in earnest and with considerable confidence to build the critical capability to successfully market himself and advance his career strategy . . . make his plan of action really happen!

What in the foregoing were takeaways for you? Where is it you may want to concentrate on in crafting and advancing you own career transition strategy quickly and confidently? I would enjoy hearing what surfaced for you. In the meantime, take care and all the best with your career endeavors.

The CEO, who I have been coaching over the past four years, called and said, “I think it’s time that we expand our coaching arrangement!” “So, what do you have in mind?” I asked. My client responded, “Well we’ve been engaged in a series of strategic planning events where frankly the rubber has been hitting the sky. Now it’s time for the rubber to hit the ground? We need to make those organizational changes that will assure our strategic success, starting with our Executive Leadership Team!”

My client continued by stating, “A primary objective that we need to quickly address is how we operate at the Executive Leadership Team level. To me Bob, our ELT is the number one team in the organization. All of our other line and staff teams, although very important, are secondary to the ELT. For us to achieve our strategy, the ELT needs to be high-performing. My direct reports don’t appear to get this concept, and if this situation continues, we’ll never achieve our current strategy! We appear to be a high-performance team in waiting!”

Together, the CEO and I co-designed an approach that would support the ELT in accelerating their growth and development. We co-designed a diagnostic method that would produce critical baseline of data and information on the ELT’s effectiveness. We did the same for presenting the foregoing results in a positive, non-threatening, supportive, and motivating way.

Because the CEO is a very big picture, strategically oriented individual and the balance of the ELT members are very here and now, data driven individuals (which spoke volumes in and of itself), the data and information collected was presented in a way that fully met their need for facts and numbers that would allow them to move forward as quickly as possible in order to strenghten the ELT’s ability to work more productively together and produce the necessary results.

Our design and process incorporated in part the key concepts developed by Pat Lencioni with a focus on further strengthening the ELT’s ability to:

1. Create Confidence in Each Other – this included the ELT’s comfort level with each other at a profoundly emotional level, a deeper knowledge of each other beyond what they thought they knew, including their personalities and preferences, levels of openness, and the ability to safely be authentic, open and candid with each other.
2. Manage Differences Between Members – the ELT’s capability to be frank with each other in a non-threatening way, call a spade a spade, not take things personally, and to integrate each other’s needs in the development of strategic business plans and actions that would powerfully move the organization forward.
3. Take Full Responsibility For Making Agreements Happen – out of an integrative approach to managing differences between each other, ELT members became individually and collectively much more able to step up and take full responsibility for commitments, these being recapped at the beginning and end of each and every ELT strategic and operational meeting.
4. Hold Each Other’s Feet to the Fire – each and every ELT member understands that they are fully accountable for delivering on their commitments as well as collectively tracking each others’ progress. This means not just being accountable to the CEO, but more importantly holding each other accountable. To this end they do not hesitate to challenge each other when commitments are not being met, acknowledging and championing each other, all in service of each other’s success and ultimately that of the organization.
5. Focus On Both Top and Bottom Lines – the ELT exclusively focuses on achieving specific strategic and operational top- and bottom-line results that have been fully committed to. They place their departments, career aspirations, or ego-driven status completely behind the agreed to collective results that define the ELT’s and the organization’s strategic advantage and success.

The journey with the ELT still continues. Momentum being built is truly wonderful to observe. Authenticity between the ELT members continues to expand and deepen. The connection between the organization’s bottom line and top lines is being much more clearly and concretely realized, and at times with amazement by ELT members. The motivation to move forward with each ELT coaching meeting continues to escalate (and quite frankly was a real concern for me at the beginning of this particular intervention). Oh, the places they’re now going!

If you have had similar experiences, I would love to hear about them. If you’re interested in exploring possibilities with your leadership/management team or project group, let’s talk. In the meantime, let me leave you with this inquiry: “What are the possibilities for team/group coaching from your perspective?” Your comments and observations would be most appreciated. Take care.