The executive’s job search continues to be getting even more challenging. It is particularly difficult in these extremely challenging economic times. That is exactly the experience of my client Rick who had departed from his executive role with his previous employer about 6 month ago. A former Senior Vice President, Rick was struggling with job search networking, something he had never faced before. Here is how he expressed this in a recent coaching meeting, “How in the heck do I approach potential corporate contacts and what do I say to them when do give them a call?”

After a series of related coaching questions in support of Rick, he concluded some the following from our discussion.

First, his initial contact with key contacts would no doubt be by phone. The objective of which was to set up an appointment to meet. It became clear to him that it was critical for him to make his contacts very comfortable at the outset. When asked how this would be done, he quickly ascertained that it would be important for him to make it clear to each contact that he in fact was not asking them for a job! He felt doing so would put these key contacts at ease . . . important for him to be able to connect. Rather, he concluded, it would be important that they understand that he is approaching them for expert advice only. His ultimate objective was to set up a short informal twenty minute meeting over the next two to three weeks at their convenience and he would communicate that he would fully respect their valuable time in doing so.

Rick was also quite prepared to pick up the expense of potential meetings that might take place over lunch or coffee. He also concluded the need to dress business conservative, no matter how the potential contacts were dressed.

When asked what he might say in these initial telephone discussions, Rick concluded after some excellent dialogue that the following needed to be fully taken into consideration and tailored accordingly on each call he made.

• Mention who referred him and that they felt such contact would be mutually beneficial.
• Quickly summarize who he is professionally, years of experience in his specialty, with which organizations and where he has been most effective in adding value.
• Reiterate that he does not expect that the key contact has or knows of opportunities available, but rather to gain some of the key contact’s insights and advice around industry trends over the foreseeable future.
• Ask to get together sometime over the next two to three weeks at a mutually agreeable date and time for about twenty minutes.
• When the meeting takes place, to again reiterate the foregoing.
• Most importantly, at the end of each meeting, ask the key contact for other potential key contacts, and if any contacts don’t come to the key contact’s mind at that time, that he will offer to follow up within the next or so . . . to keep the momentum up.

Rick felt quite relieved to have developed this plan of action and could not wait to get back to his temporary office at home and start making it happen.

We would enjoy hearing what other suggestions that you might have for Rick and others like him to consider when undertaking their job search campaigns. Thank you in advance.

“I’m thinking that I need to prep my references now that I’ve started my job search campaign. But I’m not sure who and how many I need should I be asked for them. What do you think?”, asked Fred, a senior financial executive. “So how many do think would work for you?” I asked. “Well, how does about three to five sound?” he responded. “Otherwise, what?” I followed. “Well I feel anymore would be overwhelming to those I’d provide them to.” “No doubt, my friend”, said I. As we continued to discuss the subject of his work references, we brainstormed some of the following that solidly advanced Fred’s job search and raised his confidence considerably.

• Fred needed to pick people he knows well, who can talk with confidence about his professional and personal strengths. 
• Choose those associates that are great fans of his, avoiding those who are not.
• Include former bosses who can speak to Fred’s demonstrated track record of results and contribution
• Preferably those references who are in a position to speak about his recent 3 to 5 years of deliverables . . . not old stuff.
• Include those who themselves are senior managers and executives
• Those selected should be articulate and effective at promoting Fred
• He should also consider other key superiors, team members, peers, subordinates, and quite possibly some clients/customers

 ”So once I’ve identified these folks, then what?” Fred asked. “Well, what pops into your mind?” I quickly retorted. “Questions, questions!” he whined, and then with a smile on his face he said, “Well it would make complete sense to make sure my chosen references know my target job market, my experience, skills, strengths and weaknesses.”, said Fred.

“You think?” I mischievously remarked, then added, “how would you go about doing this?” Fred frowned and then smiled again, speculating “I’m thinking about preparing a one page document covering the points we mutually brainstormed, something that my selected referees could refer to if and when approached for a reference check. Yeah, they would probably welcome the opportunity to be in my corner, be pleased that I’ve saved them valuable time, and be in a strong position to communicate my key points in a clear, positive and credible manner. Yeah, I love it!”

So there you have it, Fred was now in the position to positively and powerfully move forward with this aspect of his job search campaign strategy. What was the gold nugget in this for you? We would love to hear your thoughts and gain your perspective. Thank you for taking the time to read this.

These are whitewater economic times and the job market is certainly reflective of this. Many executives are either out on the street looking for work or anticipating to one degree or another that very possibility. My client Ross, a former executive with a large international bank, just happen to be in the job search campaign mode himself . “So, what is it that I really need to pay attention to when I’m provided job search referrals to follow up on as I engage in my strategic networking?” he asked.

“What’s the purpose of your networking”, I inquired. “Simple, I want to get out there, meet as many people as possible and dig up hidden job opportunities. Essentially accelerate my transition into a new job . . . one that will be a good fit. I don’t want to rely on the formal job market where I’m competing directly with everyone else!”, Ross responded.

“Well, how we take a few minutes to brainstorm some ideas around this?” I put forward. “I’m game!”, Ross quickly responded. After a twenty minute exchange, the following sums up what ` we created.

• Be highly proactive in following up and contacting referrals from your colleagues, friends, family, etc. . . . don’t delay
• Research the organizations and the persons you’ve been referred to . . . very thoroughly
• Develop and ask powerful questions based on your research
• Listen very carefully to both what each contact says as well as their non-verbals
• If appropriate, ask for permission prior to taking any notes . . . review them shortly after and deepen your learning 
• Develop a standard referral meeting assessment document to identify take-aways, insights, and any activity needing follow-up
• Remember each of your contacts’ time is valuable and limited . . . fully respect this
• Don’t hesitate to request additional referrals each and every time you engage each referred contact . . . make this a regular practice
• It’s critical to thank each contact at the end of your information referral meeting and express your sincere appreciation
• Immediately follow up with a written note, email . . . this is a MUST 
• Note that what is shared with you by the contact is always held in complete confidence
• Always secure a contact’s permission to use that contact as a future reference as you proceed with your strategic networking 

Ross did a super job in contributing to the creation of the foregoing list. Certainly a testament to his commitment to accelerating the success of his job search campaign. If you would like to add to this list, both Ross and I would be most interested in hearing your suggestions.