STRATEGIC LEADERSHIP: STAKEHOLDER CENTERED!

“Well, I guess if I get some 360 feedback that will help address some of the leadership challenges I’ve been experiencing.”, said Eduardo, a Senior Vice-President with a major EPC (engineering-procurement-construction) corporation . “I think it would be a good start Ed. However, 360 feedback is where the rubber hits the sky. Feedforward is where the rubber hits the ground.”, I responded.

“So what is feedforward?”, Eduardo inquired. “Well, it’s essentially getting suggestions from those impacted by your leadership, your stakeholders, around what it is you can start, stop and/or continue doing . . . what it is you could change . . .  about your leadership behavior that would help them do their work more effectively and fundamentally enhance their overall contribution. Does that make sense?” I asked. Eduardo’s responded, “Absolutely! However, if I did get feedforward from my stakeholders as you put it, how would I know if I’m being successful when doing it?”

“What I offer comes from our collective experience of coaching executives and leaders worldwide, and it is also  based on the research , findings and experience of one of the world’s leading management and leadership thinkers and his associates, Marshall Goldsmith. Keep these basic key points in mind if you want to engage in a successful stakeholder centered leadership coaching initiative. Of course there’s more involved, but these will get you going in the right direction.”

• Choose the behavior you want to improve – improve the leadership behavior that is important to you and be confident that you will indeed improve
• Truly want stakeholder input – pay undivided attention to and  geniunely hear your stakeholders’ messages/gifts
• Appreciate the feedback/feedforward –  take your stakeholders’ input seriously, be willing to respond to the input they provide and take the opportunity to reflect on what it is you are hearing
• Don’t give in to superstition of “negative” self talk - do a levelheaded cost-benefit analysis and commit with a decision on what leadership behavior you  truly want to develop
• Appreciate the help from all your stakeholders - commit to improve and, again, be confident you will improve
• Actively work on what you commit to improve - make every attempt to demonstrate your success and try to reduce the likelihood of a return to your old habits
• Eagerly gain your stakeholders’ insights - actually learn from their experience of you and focus on producing related measureable results

With the support of a highly experienced senior executive coach and confidante to partner with throughout the stakeholder centered leadership coaching process, success and fulfillment is well within reach, not to mentioned the strategic advantage created for your organization.

Thank you for taking a few minutes to read this. What specific leadership behaviors do your people need from you in order for them to be more powerful contributors? I would enjoy hearing any of your thoughts and feelings on this subject? Take care.